There are multiple outlets in which someone can get their business noticed. Most of these outlets are pretty expensive for a business to pursue, but there is one method that only costs a person is time and a lot of people have mixed feelings about this outlet. This outlet is through the media. There are so many different media outlets in the world today and they are can be very easily accessed with the power of social media. All of these media outlets are constantly putting out new information about something, find that media outlet that can relate your business and do your best to give them a reason to get your story/business noticed.
It is important to be portrayed in a positive image when in the media. Always do whatever you can avoid negative publicity, but don’t be afraid of getting your name out there. Generating just a little buzz on your company can give it just the boost you need to take your business to the next level. Steven Schussler in his book “It’s A Jungle In There”, states that you should always go out of your way to give the media a story. They may just being doing a quick Q & A with you, nothing substantial enough to get a full story out of you. Steven says give them enough to make a full-page article out of what is said. Go out of your way to provide interesting, unique, or personal information about the company (obviously this should all be positive and nothing that could have a poor outcome on the company) and make sure they get something that they’ll want to publish. Businesses can live or die by this. The amount of free advertising that can come out of the media can be the difference between the business thriving or dying, people need to realize the media is your friend.
With the impact and possibilities of social media in today’s world, you can create your own media outlet and paint a picture of your business however you want. It is important to build up your business’ identity through social media and make sure that you are getting as much positive press as possible. Social media outlets allow for the business to sell their products or services, become a valuable resource for a customer or potential customer, and provide quality customer service. Doing all three of these things well will produce a positive perception of the business and only help it grow.
Media outlets should always be pursued in order to help grow a business. Whether it is through traditional media outlets like newspapers or magazines, or through the world of social media, make sure your utilizing the media to the best of your ability. There aren’t any other outlets that can create awareness to millions of potential customers for free. Just as positive media can have such a great impact on a business, remember that negative media can have just the opposite effect. Businesses are so much more accessible with todays technological capabilities, make sure that these are used to your business’s advantages, not disadvantages.
Patel, Neil. 3 Ways to Use Social Media for Business. Socialmediaexaminer.com. 14 September 2014. http://www.socialmediaexaminer.com/social-media-for- business/
Schussler, Steven. It’s A Jungle In There. New York. Sterling Publishing Co. 2010. Print.