When running a business, it can be overwhelming with all the different aspects that go into making a business successful. Some might consider letting one aspect of the business slide a little bit to focus on something they consider to be more important. Little does the business owner know that the aspect of the business that is being pushed to the side is the aspect that customers can really relate to and appreciate.
Attention to detail is very important when it comes to running a business, the big and little things. Steven Schussler in his book “It’s A Jungle In There” states that if you don’t sweat the small stuff you can lose the big stuff. The big stuff refers to big money. A business owner may not think that some little detail will make a difference, in their eyes its small and will go unnoticed because its so minor to them in the grand scheme of everything they have going on, but little does the owner know that these little details have a big impact on how the customer perceives the business. Whatever kind of business your in, the details matter, whether its cleanliness, ease of use, organization, speed, lighting, noise and so on. For example, in the restaurant industry, if the music is too loud that you can’t have a good conversation at the table, the lighting is too dark or light and doesn’t set the correct ambiance of what the restaurant is trying to achieve, or in order to save money you have fewer wait staff working in order to save money but really are impacting the wait time in which customers are served. Customers will remember these things. If the little details are taken care of, it will be reflective in the customers experience and determine whether or not they return.
Having attention to detail also shows that you care about the customer’s needs and wants. In an article in Bloomberg Business titled “Be Obsessive About The Details” it states that it is a good indication on how a business attends to your big concerns by how they attend to your little ones. They give the example of a car dealership not having service hours at night and during weekends show how they don’t put an emphasis on customer service. The little things impact the big the ones and most of the time the negative aspects will outweigh the positive aspects, not matter the size of importance of these aspects.
The details of any business make a difference in the mind of the consumer. You need to do everything in your power to make sure their perception of your business is positive. Remember that when a customer uses a dirty bathroom they might start to think that the kitchen is in the same, or worse condition. So when it comes to running a successful business, sweat everything, especially the small things.
Bloomberg Business. Be Obsessive About The Details. October 11th, 2005. http://www.bloomberg.com/bw/stories/2005-10-11/be-obsessive-about- details
Schussler, Steven. It’s A Jungle In There. New York. Sterling Publishing Co. 2010. Print