Outdoor advertising can be an extremely effective method to reach a wide variety of audiences. There are so many different ways in which companies are advertising their brand; we are seeing more companies stray away from the generic billboard that we use to see on the side of the highway. There is 3D, digital/video, and very strategic unique placements. It may be more expensive but there is no way that people won’t notice.
Below are 5 outdoor advertisements that I have analyzed.
Anando Milk – Superhuman Powers
Description: This advertisement is placed on what looks to be a high-rise apartment building. It displays a child pushing a section of the building out of place, almost like removing a jenga piece, but out of a very large building. To the far side of the large billboard that looks like the displaced part of the building it says “Anando Milk”, displaying the brand of milk that will give you super powers.
Technique: This ad uses shock and the element of surprise. Creating the illusion that a large building like this is being moved, there is no way that anybody could see the ad and not do a double take. Most milk will give you strong bones; “Anando Milk” will give you superhuman strength.
Target Market: The target market for this ad would be anyone who consumes any type of milk product.
Audience Action: This ad hopes to gets peoples attention and have them choose their brand over all the competition.
Description: This ad shows a high-rise building under construction with a very large billboard that takes up well over half the side of the building, with a very muscular man doing cable curls with what look like cables from two construction cranes.
Technique: This ad uses two construction cranes being used as gym equipment, to add a 3D element to the billboard. Incorporating the construction equipment into the ad will definitely catch people’s attention.
Target Market: The target market for this ad would be any body that goes to a gym or is looking to join a gym.
Audience Action: This hopes to increase their gym membership by showing the muscle gains you can get at their gym.
3M Security Glass
Description: This is a bus stop ad where in a glass enclosure there appears to $3 million inside of it, but the 3M glass is so secure and strong that nobody will be able to break the glass for the money.
Technique: It will definitely catch people’s attention to see what looks like $3 million in cash in a glass enclosure at a bus stop. It definitely makes a point to how secure and confident 3M is about their glass being unbreakable.
Target Market: The target market for this ad would be anybody who is in the market for kind windowpane glass product.
Audience Action: This ads hopes to get people to use their glass over the competitors because they are so confident they can secure $3 million in cash in a public glass enclosure.
3D Movie UP: Balloons
Description: This ad shows a movie poster at a bus stop for the 3D movie “UP”. On top of the bus stop are several balloons that are attached to it. The balloons create the 3D illusion that they are apart of the poster with the little kid holding on to them.
Technique: This ad uses actual balloons attached to a bus stop to get peoples attention, and make the movie poster attract that much more attention.
Target Market: The target market for this ad would be for children. Balloons are definitely more appealing to younger children and the movie being advertised is for children.
Audience Action: This ad hopes to get people to go see the movie up in theaters.
Ecko Clothing: Bluetooth Clothing
Description: This ad is a digital ad at a bus stop where you can download an app on your smart phone, and create digital graffiti on the digital ad using your phones Bluetooth capabilities. This ad is for the clothing brand Ecko, whose theme is often a graffiti theme.
Technique: People can use this interactive ad to create art as they wait for the bus. It is entertaining not only to be able to create graffiti on a bus stop, but the technology will intrigue and appeal to a wide variety, creating that much more recognition for the clothing brand.
Target Market: The target market for this ad reaches out to a wide audience given the technology behind the ad. Ecko is most likely trying to target the demographic that would wear there clothing.
Audience Action: This ad hopes to make creative people use their creative interactive ad and where the creative clothing brand.