Monthly Archives: April 2014

Outdoor Ad Campaign Analysis

Outdoor advertising can be an extremely effective method to reach a wide variety of audiences. There are so many different ways in which companies are advertising their brand; we are seeing more companies stray away from the generic billboard that we use to see on the side of the highway. There is 3D, digital/video, and very strategic unique placements. It may be more expensive but there is no way that people won’t notice.

Below are 5 outdoor advertisements that I have analyzed.

Anando Milk – Superhuman Powers

billboard-ads-superhuman

Description: This advertisement is placed on what looks to be a high-rise apartment building. It displays a child pushing a section of the building out of place, almost like removing a jenga piece, but out of a very large building.  To the far side of the large billboard that looks like the displaced part of the building it says “Anando Milk”, displaying the brand of milk that will give you super powers.

Technique: This ad uses shock and the element of surprise. Creating the illusion that a large building like this is being moved, there is no way that anybody could see the ad and not do a double take. Most milk will give you strong bones; “Anando Milk” will give you superhuman strength.

Target Market: The target market for this ad would be anyone who consumes any type of milk product.

Audience Action: This ad hopes to gets peoples attention and have them choose their brand over all the competition.

Ad Source: http://www.boredpanda.com/creative-billboard-ads/

Powerhouse Gym

billboard-ads-powerhouse-2

Description: This ad shows a high-rise building under construction with a very large billboard that takes up well over half the side of the building, with a very muscular man doing cable curls with what look like cables from two construction cranes.

Technique: This ad uses two construction cranes being used as gym equipment, to add a 3D element to the billboard. Incorporating the construction equipment into the ad will definitely catch people’s attention.

Target Market: The target market for this ad would be any body that goes to a gym or is looking to join a gym.

Audience Action: This hopes to increase their gym membership by showing the muscle gains you can get at their gym.

Ad Source: http://www.boredpanda.com/creative-billboard-ads/

 

3M Security Glass

bus-stop-ads-3m-glass

Description: This is a bus stop ad where in a glass enclosure there appears to $3 million inside of it, but the 3M glass is so secure and strong that nobody will be able to break the glass for the money.

Technique: It will definitely catch people’s attention to see what looks like $3 million in cash in a glass enclosure at a bus stop. It definitely makes a point to how secure and confident 3M is about their glass being unbreakable.

Target Market: The target market for this ad would be anybody who is in the market for kind windowpane glass product.

Audience Action: This ads hopes to get people to use their glass over the competitors because they are so confident they can secure $3 million in cash in a public glass enclosure.

Ad Source: http://www.demilked.com/creative-bus-stop-advertisements/

3D Movie UP: Balloons

bus-stop-ads-up-balloons

Description: This ad shows a movie poster at a bus stop for the 3D movie “UP”. On top of the bus stop are several balloons that are attached to it. The balloons create the 3D illusion that they are apart of the poster with the little kid holding on to them.

Technique: This ad uses actual balloons attached to a bus stop to get peoples attention, and make the movie poster attract that much more attention.

Target Market: The target market for this ad would be for children. Balloons are definitely more appealing to younger children and the movie being advertised is for children.

Audience Action: This ad hopes to get people to go see the movie up in theaters.

Ad Source: http://www.demilked.com/creative-bus-stop-advertisements/

Ecko Clothing: Bluetooth Clothing

bus-stop-ads-ecko-graffiti

Description: This ad is a digital ad at a bus stop where you can download an app on your smart phone, and create digital graffiti on the digital ad using your phones Bluetooth capabilities. This ad is for the clothing brand Ecko, whose theme is often a graffiti theme.

Technique: People can use this interactive ad to create art as they wait for the bus. It is entertaining not only to be able to create graffiti on a bus stop, but the technology will intrigue and appeal to a wide variety, creating that much more recognition for the clothing brand.

Target Market: The target market for this ad reaches out to a wide audience given the technology behind the ad. Ecko is most likely trying to target the demographic that would wear there clothing.

Audience Action: This ad hopes to make creative people use their creative interactive ad and where the creative clothing brand.

Ad Source: http://www.demilked.com/creative-bus-stop-advertisements/

Magazine Ad Campaign Analysis

Magazine ads can be a very effective way to advertise a product or service. The ads need to be able to capture the audience’s attention. Very similar to newspaper advertising, magazine ads need to be able to visually draw peoples attention. There are a wide variety of magazine titles all around the world that are read normally on a monthly basis by loyal customers. Companies need to be very strategic when they advertise their product or service. You want to be very selective when it comes to selecting a magazine that will reach your customer target market. Not only choosing the best magazine, but if you can place your advertisement next to an article that closely relates to what your trying to advertise, you can make a great connection with a potential customer.

Below are 5 magazine advertisements that I have analyzed.

Timotei Natural Style Mousse

Timotei-Lion

Description: This ad shows a Lion in its natural habitat but with a ridiculous hair-do that you obviously wouldn’t see on a Lion. In the top right hand corner it shows the Timotei Style Mousse.

Technique: The technique used is humor. It is comical to see a Lion in the wild with hair like this. Definitely will catch people’s attention and make it a statement.

Target Market: The target market for this ad would be anyone who uses or is looking to use some kind of hair styling mousse.

Audience Action: This ad hopes to make people use the Timotei hair product over the many competitors that are out there.

Ad Source: http://www.themost10.com/10-most-effective-magazine-ads/

Alkaseltzer Hangover Pill

Alkaseltzer-Hangover-Pill

Description: This ad shows a man who looks like he just woke up, wearing a robe and hair is all over the place. It shows this man doing the dishes but instead of using a sponge or scrubber, the man using a kitten to clean a plate. In the bottom right hand corner (corner closest to kitten) it says “Hangover is dangerous” with a picture of the Alkaseltzer product.

Technique: This ad uses humor to get the point across that you should take measures to reduce your hangover so that you don’t use a kitten to wash your dishes. The kitten definitely catches the audience’s attention.

Target Market: The target market for this ad would be anyone who consumes alcohol.

Audience Action: This ads hopes to get people to purchase this Alkaseltzer product before they have a late night out where they might consume a few too many beverages, in order to be fully functioning the next morning.

Ad Source: http://www.themost10.com/10-most-effective-magazine-ads/

Bose Noise Reduction

Bose-Noise-Reduction

Description: This ad shows a man in a paddleboat approaching a very large, and what would be very loud waterfall. The man does not realize the waterfall because he has his back facing the waterfall and he has his noise canceling headphones on.

Technique: The technique used in this ad is showing something that should be very obvious to anyone paddling a boat, but the noise canceling headphones are so effective that this person can’t tell he is feet away from going over a very large waterfall.

Target Market: The target market for this ad would be anyone who in in the market for a pair of noise canceling headphones.

Audience Action: This ad hopes to make people choose Bose headphones over the growing competitor market of the headphone industry.

Ad Source: http://www.themost10.com/10-most-effective-magazine-ads/

The Sunbathers Ad

09-sunbathers-ad-1

Description: This ad is a two page spread where the majority of the two pages is just a reflective foil, in the bottom right hand corner shows the product for tanning oil. People can use this ad as a reflector mirror to reflect the suns rays back onto your face. Please see below picture for intended use.

09-sunbathers-ad-2

Technique: This ad not only is advertising tanning oil but is useful for someone who would use a product like a tanning oil product.

Target Market: The target market for this ad is anyone who looking to get a sun tan.

Audience Action: This ad wants people to use their tanning oil. They can even use their advertising to help them get a tan.

Ad Source: http://www.adweek.com/adfreak/10-great-magazine-ads-dont-just-sit-there-looking-pretty-132401

Shiku & Binui – Solar Powered Ad

03-solar-powered-ad

Description: This ad is a black and white ad with plants towards the bottom of the ad, and in the middle of the ad it says “Look at the page facing the sun light”. If you hold the ad up to the sunlight, it page goes from being black and white to a color ad making a much more appealing colorful ad with the sun shining on the plants. Also, in the light below the first quote it says “And see how you can benefit from it”. The company is a green energy company that uses sunlight as a renewable energy.

Please see below link and scroll down to see video on how ad works. http://www.adweek.com/adfreak/10-great-magazine-ads-dont-just-sit-there-looking-pretty-132401

Technique: This ad uses curiosity to try to get the audiences attention. The goal of the ad is to actually get the reader to hold the ad up to sunlight to convey their powerful message. The ad will be pretty ineffective if the reader isn’t able to, or doesn’t choose to hold up to the sunlight. I am sure it is more expensive to print this type of paper in the magazine, and the reader does have to take action in order for the ad to be effective, but if they do as their told in the ad, they will see the very powerful message that the company is trying to get across.

Target Market: The target market for this ad is anyone who would be interested in a renewable energy source.

Audience Action: This ad hopes to get the audience to use this companies renewable energy source by showing how powerful the light of the sun can be, even just on magazine ad in a newspaper.

Newspaper Ad Campaign Analysis

With all the technological advances that have occurred over the last few years, there has been a transition from your typical print ad, to advertising more on the digital side of things. Print advertising can still be a very effective method of advertising a product or service at a reasonable rate. With print advertising it is all about the ad placement on the page and/or relating the product or service to what you may be interested in while conducting your reading. I feel that the two most important things about print advertising is getting the audiences attention and keeping it simple.

Below are 5 newspaper advertisements that I have analyzed.

Hyundai Mini Van

http://www.dimensionsinfo.com/wp-content/uploads/2010/03/Newspaper-Advertising-Space.jpg

Description: This ad is for a Hyundai mini van. It shows a mini van with its middle doors and trunk door open, just in a stationary position with nothing but grey in the background and the words “Room for your life and everything in it”.

Technique: This ad is placed in between two different articles. One article about an energy price increase and one about tourism. You cannot read either article without this advertisement being in clear sight of either article. If you are reading anything on this page of the newspaper there is no way this Hyundai ad won’t catch your eye

Target Market: The target market for this ad would be any family that would have a need for a larger vehicle with a lot of space.

Audience Action: The action this ad hopes to provoke is people purchasing a Hyundai mini van over the many other competitors by emphasizing the amount of space available.

Downtown LA Motors – Mercedes Benz

http://dealer.webmakerx.net/Images/Sites/Site17209/Document/newspaper-ad.JPG

Description: This ad shows the name of a Mercedes Benz dealership in big bold letters at the top, with the Mercedes logo right next to it. Underneath this it says “Don’t worry… Be Happy”. Below all the wording are pictures with four different Mercedes models with the amount of money you would save purchasing a car through this dealership.

Technique: The technique used in this ad is having the bold letters of the dealership at the top with the Mercedes symbol next to it. Then showing the super deal you can get when you purchase a vehicle form this dealership.

Target Market: The target market for this ad with be anyone looking for a luxury vehicle.

Audience Action: This ads hopes to make people purchase their Mercedes at Downtown LA Motors because they will be getting a super deal.

Snus Tobacco Pouches

http://goodhealth.freeservers.com/du_Maurier_snus_ad_12_2009.jpg

Description: This is large ad and in bold letters it says “The Handy Tobacco Option”, with a open container of the product, displaying individual tobacco pouches.

Technique: This ad is about 2/3’s of a newspaper page, right next to the sports sections and comic section. It will catch someone’s attention because of how large the ad is and how simple the message is.

Target Market: The target market for this ad is anyone who uses chewing tobacco, tobacco pouches, or looking for an alternative to smoking tobacco.

Audience Action: This ads motive is to get people to use their product because of the simplicity of it.

Zetley Law Offices

http://relevancesells.com/zLoaderBypass/t1.jpg

Description: This ad has in bold letters “Tax Issues?”, with accomplishments and details of services they provide. The three attorneys are listed with their picture below everything.

Technique: This is a simple ad highlighting “Tax Issues?”. If you are someone who is having Tax issues it will definitely catch your attention displaying why Zetley Law Offices would be good to contact.

Target Market: The target market would be anyone dealing with any kind of tax issues.

Audience Action: This ad hopes to get people to take action if they are dealing tax issues and use the services of Zetley Law Offices.

Nashville Symphony

http://3.bp.blogspot.com/-oP28oGn-Dzo/UPwMge0FuEI/AAAAAAAAC24/vJJp_1sFBGw/s1600/ads1t.jpg

Description: This ad shows the faces of several performers of the Nashville Symphony, with the name of symphony listed and showing that tickets are on sale.

Technique: The faces of the performers blend into the words of the article above the advertisement. The words of the article are formed around the advertisement. This automatically catches people’s attention.

Target Market: The target market for this ad would be anyone who would enjoy a musical symphony.

Audience Action: This ad hopes to make people purchase tickets to the show.

TV Ad Campaign Analysis

Television commercials are a great way to advertise to a large audience. Per the NY Daily Times posted in 2012(http://www.nydailynews.com/entertainment/tv-movies/americans-spend-34-hours-week-watching-tv-nielsen-numbers-article-1.1162285), the average American spends 34 hours a week watching television. Also please find this link on television watching statistics, http://www.statisticbrain.com/television-watching-statistics/. Amazing that on average a person will spend 9 years of their life watching television and on average a child will have seen 16,000 30-second TV commercials. This just goes to show that television commercials can be a very effective method of advertising a product or service.

Below please find five Television Ads I have analyzed.

E-Trade Baby Super Bowl Commercial

https://www.youtube.com/watch?v=X4GZfvXx9Js

Description: This ad has a baby sitting at a computer with his crib and other belongings that are clearly for a baby in the background. The baby speaks in a grown man’s voice describing how easy it is purchase stocks using E-Trade.

Technique: The ad uses a baby speaking in a grown man’s voice in order to get the audiences attention. He starts out by saying “a lot of people think I’m too young to buy stock” and then goes on to click on a mouse to show that he has just purchased  stock and says “if I can do it, you can do”. E-Trade is emphasizing how easy it is to purchase stocks through them by using a talking baby throughout their campaigns. They use comedy and the unrealistic aspect of a baby talking making financial decisions.

Target Market: The target market for this ad would be anyone interested in making financial decisions. Especially anyone who may have doubts or think they lack the knowledge of making stock purchases or trades online.

Audience Action: The ad wants the audience to use their service for their personal financial services.

Doritos Fashionista Super Bowl Commercial

https://www.youtube.com/watch?v=QmhhbJIBoNs

Description: This ad shows a daughter asking her dad to play princess with her; the dad is very reluctant saying that the guys are waiting for him as he has a football in his hand. The daughter then pulls out a bag of Doritos and the Dad happily plays princess. The Dad ends wearing a dress with make up on, mouth full of Doritos and all his guy friends come into room wondering where he is. They all end up playing princess together all stuffing their faces with Doritos.

Technique: This ads uses comedy to get the audiences attention. A dad looking forward to doing manly things with his guys friends ends up playing princess in order to eat Doritos. All of the dads friends end up playing princess as well in order to eat Doritos.

Target Market: I feel that this ad reaches out to everyone because everyone can find the comedy in it; they will see the emphasis of how good Doritos are.

Audience Action: The goal of this ad is get people to purchase Doritos as their snack.

Duracell – Trust Your Power

https://www.youtube.com/watch?v=u2HD57z4F8E

Description: This ads shows deaf NFL player Derrick Coleman going through different obstacles in his life, all about him being picked on or him being picked last, everyone telling him he couldn’t do it, but with him saying “but I’ve been deaf since I was 3, so I didn’t listen”. Ends with him running out onto the football field, saying he can hear everything now with his hearing aids powered by Duracell, with the fans screaming in the back round.

Technique: This ad uses a lot of emotion of someone who has struggled throughout his life with a certain disability, and overcomes a lot to be in the NFL. The commercial sends a powerful message of never giving up no matter what. What I find great about this commercial is that Derrick Coleman won the super bowl this year with the Seattle Seahawks, just making the commercial that much more effective. You don’t really know what the ad is for until the end, with a small plug of his hearing aids being powered by Duracell. This is what I like about the commercial; it sends a powerful message for everything in life really, but makes the Duracell brand stand out among competition.

Target Market: The target market of this ad is anyone who plays sports, even though it sends a powerful message that can be related to anything in life.

Audience Action: The goal of this ad is to get people to purchase Duracell batteries over the competition.

Jaguar – British Villains

https://www.youtube.com/watch?v=2Bls1KKDwmo

Description: This ad is for the F-Type Jaguar Coupe. It asks the question why are bad guys always played by Brits in movies, then it goes go on show a series of events of what would be assumed bad guys with British accents in movies driving this Jaguar.

Technique: This ad uses the campaign of its good to be bad. They want people to be attracted to this car by the tendencies of what the Villains typical play in movies, powerful, precise, one step of ahead, and eye for detail.

Target Market: The target market for this ad would be an older male looking to purchase a luxury vehicle.

Audience Action: Jaguar wants people to consider purchasing a Jaguar car over the other luxury cars on the market.

Bud Light – Up for Whatever

https://www.youtube.com/watch?v=gKKVQLDYYcw

Description: This ad is a storyline of a strange series of events that happens to stranger in a bar who asked by a woman if he is up for whatever happens tonight. This stranger agrees and finds himself in stretch limo with a bachelorette party, meeting a famous model, being in an elevator with actor Don Cheadle and his lama, going to a party where its only twins, playing ping pong with Arnold Schwarzenegger, and ending with being at a live concert. The whole time all these events are going on, everyone is drinking Bud Light.

Technique: This uses a series of unlikely events showing that you need to ready for whatever comes up and that anything can happen while you’re drinking Bud Light.

Target Market: The target market for this ad would be for a younger demographic, who would find the series of events that occurred during the commercial fun.

Audience Action: This ad is trying to persuade people to drink Bud Light, because when you drink Bud Light you never know what will happen.